About Leah Segedie - Mamavation. Leah Segedie a. k. Bookieboo. Leah Segedie’s Official Bio. Leah Segedie is the founder of the Mamavation. Through the Mamavation community, she teaches “digital moms” healthy living practices to combat disease in their home.
She organizes trending twitter parties monthly to educate the public about the food supply and other issues impacting public health. She also organizes blogging efforts through her network and hosts the Shift. Con Social Media Conference where green and wellness bloggers gather annually. And brands love to work with Leah because she has over 1.
Bookieboo Network to create wellness related campaigns with. Leah has been recognized for several feats in her professional and personal life such as being named “Mom of the Year” by Shape Magazine, being named the 4th most Influential Mom Blogger by Cision Media, Top 1. Woman Changing School Nutrition, compared to Lady Gaga for her unique social media tactics in The Huffington Post, and Favorite Weight Loss Blog by Fitness Magazine. She was also Commencement Speaker during her 2. Graduation Ceremony at the University of Southern California when she received her Bachelor’s of Arts in Communication. She lives in Simi Valley with her husband and three young children. Leah Segedie can be reached on twitter as @bookieboo or emailed at leahsegedie(at)bookieboo(dot)com.
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Why Mamavation? The Very Beginning of My Story. Months after my husband and I celebrated our first pregnancy, I found out my father had Mesothelioma, which is a rare form of lung cancer derived from exposure to asbestos. So instead of celebrating life, I was forced to confront one of the saddest parts of life–the slow death of a loved one. Mesothelioma is one of those forms of cancer that have a very low survival rate. Basically, once they find it, it’s over. He was given six months to live and I vowed to be there almost everyday of it caring for him, which I did while I was pregnant, and he vowed to see his first grandchild born. My father fought his cancer hard with conventional treatments.
He wanted to be there to see his first grandchild and survive for my mom. But after looking back at it, I wish he hadn’t of sought treatment. In my opinion, it made him weaker and stole time from him.
So I understand when people say they don’t want conventional cancer treatments because I’ve seen the very ugly side of it. I’ve had an eating disorder since about 1st grade and as I took care of my father, my eating disorder kicked into high gear. I held things together for everyone, but ate my feelings so I didn’t have to feel them. During the pregnancy, I gained about 6.
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In my father’s weakened state he did manage to see his first grandchild. He couldn’t see anything, but my mother, mother- in- law and husband could. I actually don’t embarrass easily, so this was fine by me to let my family experience the moment together. It was a gift I gave everyone. I remember screaming and crying when it happened because I felt like someone had just ripped my heart out of my chest. And because he died of Mesothelioma, the coroner had to come and take his body away for an autopsy, which is not a pretty sight. Then there was a funeral and a ton of family drama and when I came up to breathe, I realized that I was a mother now and I had to stop mourning.
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I had to be there for my baby. It’s not like I wasn’t already there for him, I was.
And that was when the world came crashing down on me. I started to look into the mirror and I was over 2. The weight didn’t magically disappear like I thought it would after I gave birth.
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I was so heavy, in fact, that I was having trouble walking. I have a genetic hip condition called hip dysplasia and when I’m at a certain weight, my hips basically give out on me and make it painful to walk. So I was extremely overweight, depressed, grieving, caring for a newborn, and unsure of what the future was going to bring. And that’s when it happened. I looked into my baby’s eyes and asked myself what kind of future I wanted for my son. And the one thing that screamed inside my soul was health. I wanted him to be healthy.
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I didn’t want him to be extremely overweight and sad and depressed like I was. I wanted something different for him. And I knew instinctively that I had to change my ways in order to give him a better life, because he was going to copy everything I did. I needed to be a good role model.
So after I cried my eyes out, I went to the refrigerator and threw away all the diet soda. At the time, I didn’t realize that diet soda actually makes you fatter, but something just told me that giving up soda would be a good first step. My next promise to myself was to give up Mc. Donalds. You see, fast food was a daily thing for me. I didn’t enjoy cooking so the drive- thru was something my husband and I relied on frequently. And finally, I got up off my ass and went for a walk around the block. It wasn’t that far, but it was painful.
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And with every step, I told myself that I could do anything for my child. After walking for about five minutes, my hips would warm up and the pain would go away and that allowed me to go further and further. Those small steps allowed me to lose five pounds in one week. I hadn’t felt that accomplished in a very long time.
It was small, but I didn’t care. And it was a breakthrough and just the lift I needed to keep going. The next week, I did the same thing and lost more weight. It wasn’t as much, but that didn’t matter. And again the next week. Months later, walking became a bit easy for me and I went into the cabinet and dusted off a Tae Bo DVD that someone had given me forever ago.
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I put it in and tried one of the workouts. I barely made it to the half way mark but I really enjoyed the movements and the feeling of accomplishment it gave me. And I got a kick out of (pardon the pun) Billy Blanks giving me encouragement. Weeks turned into months and months turned into years. I worked out inside my home about 6 days per week.
There were several times that I stumbled, but I picked myself up because this change was a long term goal. The small stumbles didn’t matter. I was in it for the long haul. I was determined to become healthier for my child, which was a strength I had never had before.
There wasn’t anything I couldn’t have done for him. I had tapped into this intense form of determination that comes instinctively after becoming a mom. It’s a fierce, loving and never ending passion for a child that allows you to work miracles for them. It’s that mother lion inside all of us. And my diet changed a great deal too.
At first, I was all about “calorie in calorie out” to lose weight, but then that stopped working. I ending up figuring out through trial and error that my body was very sensitive to high glycemic foods like bread, pasta, rice and desserts. So I ate a ton more fruits and vegetables and lean proteins. And I basically gave up dessert all together unless it was fruit and I stopped drinking anything other than milk, coffee, water and tea.
I also limited my alcohol to once per month. But it wasn’t all drudgery. After a couple of months, I started really enjoying my new diet. I started to develop a taste for food in it’s natural state. My taste buds literally changed. I started enjoying cooking and playing around in the kitchen. I didn’t miss the fast food at all.
And the idea of drinking soda and eating fast food again made me nauseous. Not only did I change what I was eating, but I started reading every label.
Before food was all about taste and convenience to me, now I started paying attention to what it was made of. And I started going down the supermarket aisles looking to see if there was ONE thing that didn’t have 6.
I couldn’t pronounce without a chemistry degree. And that was hard to find, which was disappointing. And I thought, no wonder.
The depression and sadness was gone. I didn’t feel hopeless anymore at all. And I was at a point in my life that I wanted to give back.
I had learned so much through my health journey that I wanted to help other women that struggled. And it wasn’t just women that I was concerned with, I wanted to help moms so in turn I could help an entire family.
So with about $2. I started up my first social media community.
It started off as a hobby, but it grew very quickly. I was written up in several magazines like Ladies Home Journal, Shape & Fitness Magazine about my weight loss story and inspiring health- based community. Thousands of women all across the United States joined me in my quest to role model healthy behavior for their families. And then Mamavation was born shortly thereafter as a way for me to dive deeper into health topics. Over the years, we’ve assisted women lose over 3,5.
Weight loss was only part of the picture. I started thinking about all the relatives I had that had died of cancer: my father, uncle, aunt, and several family friends. Most of them were relatively thin and they had still died. In fact, most of the people that I knew that died younger than the average American were NOT particularly overweight at all. So I started researching cancer and carcinogens and was shocked to discover so many different exposures to toxins in our everyday lives. And cancer wasn’t the only issue. There were more recent issues such as early puberty in girls, metabolic diseases in young children, antibiotic resistant bacteria, and an increase in Autism, allergies, ADHD & ashthma.
In fact, there were so many chronic diseases increasing since I was a young girl, I was shocked. And I was thinking WTF is going on? And because my own son was diagnosed with Autism years ago, I was paying close attention to what was different in all the consumer products we take for granted. And that is when I stumbled across a video of a woman named Robyn O’Brien who asked me to consider how our food has changed since I was born.
Later that week, I read in the LA Times that Prop. GMOs in California.
And I knew I had to help. I had a background in politics, fundraising and creating strategic communication campaigns online.